In order to be successful when you sell online, there is just one important question you need to ask yourself: What do people want to buy? As long as you’re selling products that people actually want, you’re off to a good start.
According to a new study, female online shoppers have been spending a surprising amount of money on beauty products. This means that if you’re looking to make some money by selling online, you may need to look no further than your nightstand.
If you decide to sell beauty products online, here are some tips to keep in mind:
- The Internet is not a thrift store.
When it comes to beauty products, “lightly used” won’t do. Don’t try to sell a half-used stick of lipstick—it’s neither classy nor hygienic. Instead, stick with unused makeup that you bought by accident and never got around to returning or products that were given to you as gifts by well-intentioned but sadly misinformed relatives.
- Take high quality pictures.
This is the golden rule for all Internet sales: Take good pictures! Don’t just show your product, show off your product. Take the time to get the lighting right and frame the shot well. The higher the image quality and the better your product looks, the more professional you seem and the more likely people will be tempted to buy your product.
- Offer things that you know people want.
Be careful not to think of online selling as simply a way to pawn off your duds—if you haven’t touched that face lotion in five years, chances are that no one else will be too interested in it, either. By listing products that you know people will want, you’ll be able to build a small fan base. Eventually you can start offering those less desirable products as well, as long as you keep offering the good stuff as well. (Another option is to include those duds as “added gifts” with other purchases. Even completely undesirable products become desirable when they’re free.)
- Provide awesome customer service.
When you sell online, feedback is imperative. If you keep your customers happy, not only will they keep coming back to you, but they’ll also leave you positive reviews and recommend you to their friends. So keep your costumers happy. Respond to all comments, questions, and complaints as timely, courteously, and professionally as possibly.
The most important thing to remember when selling beauty products online is that your product is one that people are already searching for. To be successful, all you have to do is make the buying process as easy as possible.