Customers’ Buying Decisions and the Brain

Young woman is window shopping

As much as we’d like to think that we’re rational decision-makers, emotion plays a huge role in how we decide things (especially when that decision is related to buying). On a rational level, we might recognize that Oreos have the exact same ingredients as the cheaper store brand of sandwich cookies, but we associate Oreos […]

5 Ways to Expand Your Online Store’s Reach

With countless online stores constantly vying for consumers’ attention, it’s becoming more and more important for up-and-coming online retailers to find ways to make themselves stand out. Assuming your online store is selling high quality, market-pleasing products, the next thing you have to do is capture the eyes of buyers. Grabbing customers’ attention is both […]

The 6 Shopping Personality Types

silhouettes of shoppers

Whether you’re selling or buying on SheepBuy, it can pay to take a moment to consider the 6 different personality types for shoppers. As a buyer, it can help you determine your own pattern and enable you to make smarter shopping decisions. As a seller, it can help you better meet buyers’ needs and habits […]